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MEMENTO

2025

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MEMENTO


18.12.2025 


"Itaqueignisibivastus, densoquenitente / caelumfulget, etfragorinficitaethera”

"Andsothefire devastates theplace, andtheskyshineswithabrightlight, andthe roar pervadesthe air."

(Ovid, Metamorphoses, Book II)



The final exhibition of 2025, which concludes the Metamorphoses cycle, is "Memento." This year, we have looked back, to the stories of the past that have guided us like ancient constellations. We have sought inspiration in the folds of myths, listening to their downfalls and rebirths. "Memento" marks the closing of this circle, but it is not a seal. It is the beginning of a new chapter, in which our gaze will stop turning backward and begin to descend inward, into the secret chamber where choices are formed.


"Memento" is awareness: the ability to observe one's desires without fear, to measure one's strengths without diminishing them, to imagine the future while keeping one's feet firmly in the present. It is the discipline that allows dreams to become reality.


Inspired by the tragic story of Phaeton and his attempt to drive the sun chariot, this myth tells how Phaeton, eager to prove his worth, asks his father, the Sun God, to drive his chariot. His reckless driving causes chaos in the sky and on earth, ultimately leading to Phaeton's death by Zeus's thunderbolt. The myth of Phaeton, read with fresh eyes, offers a precious moment to reflect on. Not the fall, but the moment of courage. The audacity to aim high, to attempt what no one before him had dared. In that gesture lies the spark that truly matters: the desire to amaze, to believe in one's own worth without waiting for confirmation from others.


The "Memento" exhibition celebrates those who always feed the same flame and cultivate it day after day, with perseverance and awareness. The true winners are not the predestined, but the constant. Those who fight tenaciously every day, who move forward even when the ground burns beneath their feet, who protect theirdreams.


"Memento" invites artists to recount their artistic journey. Ambition, when combined with dedication and awareness, isn't a risk; it becomes a promise. Each work will be a fragment of an ascent that has the boldness of Phaeton and the awareness of his father, Apollo.



Concept by Mara Cipriano Senior Art Curator

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38670 Adeje - Tenerife Islas - Spain

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