Keiichiro Fujimoto | Artist | Japan

The style of the artist's work, which completely abandons common sense and gives grounded meaning to everything-materials, colors, shapes, smells, and light-is a pop expression of the perennial flow of time, or the ever-present present, and at the same time, a soft engraving in the times. Japanese cultural history encompasses many forms of art and culture, such as architecture, ukiyo-e prints, sculpture, and the performing arts.

The ancient Japanese hierarchical system, known as the “Twelve Degrees of the Crown,” used figurative objects, such as colors and clothing, to represent rank and status. Dishes, food, clothes, makeup, etc. have also always meant the same thing at the same time.Such systems are not limited to Japan, but there are many similar systems and stories around the world. The basis of the concept of “visual communication” lies in the historical context, in that it was not seen as a form of beauty, but as an indication of a situation or period. In modern times, a clearer basis for visual communication has emerged, as evidenced by the mechanisms that occur when information reflected in the eye is transmitted to the brain.

By creating works from the standpoint of this visual communication, a communication is generated between the work and the viewer, and the style of the work allows the viewer to obtain his or her own interpretation of the work, different from the artist's intention.

For this reason, the artist does not continue to create with a particular style, but changes his style according to the type of material, coloring, and conceptual issue, creating a silent dialogue between the work and the viewer. (When he sets up a solo exhibition, he does not bore the exhibition space if there are many styles.) It is also important to point out that he observes color as a class of status and is able to see color as an emotion. In short, he sees a painting as a material, not an image. He sees a car as a steel material and a painting as a canvas. In this way, he continues to remake concepts and common sense, while prioritizing the visual aspect of the work, and measuring communication with concepts that mean something different. He called his style and artistic activities “Other connectives.” He announced that from now on and he will carry out his production activities under this motto.