Irena Mihova, aka eppla lemonada, is a pioneering artist working on the edge of physical and magical realism. She has produced more than 300 films, narrated stories, art, and other creative endeavors around the world. Irena has collaborated with some of the most prominent professionals in the art industry. Her works have been presented in prestigious venues in New York, Cannes, Los Angeles, Moscow, Mexico City, Geneva, London, and Singapore, among many others.
For her groundbreaking work, Irena has been awarded five times the Carnegie Corporation of New York’s Creative Grant and the Google Digital Challenge Award. In recent years Irena's main focus is on immersive interactive storytelling through the convergence of technology, film, visual art, music, and literature, in spaces that transcend audiences beyond the realm of traditional storytelling. Irena is also known as a humanitarian and visionary, exploring the connected narratives in all to inspire unique experiences and ultimately change human lives.