Irena Mihova Irena Mihova aka. eppla lemonada is in love with the art of telling stories and provoking conversations. The contemporary world peeks behind the delicacy of her poignant work and reveals what often remains unknown and invisible. Founder of i’m creative boutique studio, she has produced more than 300 films, narrated stories, art and other creative endeavors around the world. Irena has collaborated with some of the most prominent professionals in the art industry. Her works have been presented in prestigious venues in New York, Cannes, Los Angeles, Moscow, Mexico City, Geneva, London and Singapore among many others. For her groundbreaking work Irena has been awarded five times the Carnegie Corporation of New York’s creative grant and the Google Digital Challenge Award. In the recent years Irena's main focus is on immersive interactive storytelling through convergence of technology, film, visual art, music and literature, in spaces that transcend audiences beyond the realm of traditional storytelling. Irena is also known as humanitarian and visionary exploring the connected narratives in all to inspire unique experiences, and ultimately change human lives.